Overview

Hi, I am Farida Alasah. Everyone calls me Ari. I’m a Graphic designer and Art director who creates sophisticated, visually appealing and effective visual solutions. Being born and majorly raised in Nigeria has greatly influenced my design style and approach. My heritage has greatly influenced my personal branding from the patterns to typography and also colour palette. The approach for my brand identity design is warm, creative, professional and proudly African.

Services

Brand Identity

Tools

Adobe Illustrator
Adobe Photoshop
Figma

Year

2023

Ari Branding

Hi, I am Farida Alasah. Everyone calls me Ari. I’m a Graphic designer and Art director who creates sophisticated, visually appealing and effective visual solutions. Being born and majorly raised in Nigeria has greatly influenced my design style and approach. My heritage has greatly influenced my personal branding from the patterns to typography and also colour palette. The approach for my brand identity design is warm, creative, professional and proudly African.

Services

Brand Identity

Tools

Adobe Illustrator
Adobe Photoshop
Figma

Year

2023

Brand beyond the ordinary

The  word mark “ari” was derived from the type face “Lust” with a few modifications. The typeface was selected because of its elegant yet bold features which are similar to the historical architectures found in Nigeria. These structures are famous for their beauty and resilience because they have stood the test of time and still remained magnificent and a great symbolism of art and creativity.

Brand beyond the ordinary

The  word mark “ari” was derived from the type face “Lust” with a few modifications. The typeface was selected because of its elegant yet bold features which are similar to the historical architectures found in Nigeria. These structures are famous for their beauty and resilience because they have stood the test of time and still remained magnificent and a great symbolism of art and creativity.

Excited to design something extraordinary together?
Contact me
Or click to copy my email: [email protected]