Overview
Hi, I am Farida Alasah. Everyone calls me Ari. I’m a Graphic designer and Art director who creates sophisticated, visually appealing and effective visual solutions. Being born and majorly raised in Nigeria has greatly influenced my design style and approach. My heritage has greatly influenced my personal branding from the patterns to typography and also colour palette. The approach for my brand identity design is warm, creative, professional and proudly African.
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Ari Branding
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Brand beyond the ordinary
The word mark “ari” was derived from the type face “Lust” with a few modifications. The typeface was selected because of its elegant yet bold features which are similar to the historical architectures found in Nigeria. These structures are famous for their beauty and resilience because they have stood the test of time and still remained magnificent and a great symbolism of art and creativity.
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Brand beyond the ordinary
The word mark “ari” was derived from the type face “Lust” with a few modifications. The typeface was selected because of its elegant yet bold features which are similar to the historical architectures found in Nigeria. These structures are famous for their beauty and resilience because they have stood the test of time and still remained magnificent and a great symbolism of art and creativity.
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