Farida Alasah
Brand designer
Marketing Designer
Illustrator
Hi, I'm Farida but everyone calls me Ari. I'm an Multidisciplinary Brand Designer and Art Director. My areas of expertise include branding, illustrations, and marketing design.
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Raven Live Marketing Designs

Raven Live is a full entertainment and financial technology solution, that helps creators monetize virtual and live events, connecting with amazing people helping you earning real money directly to your bank or crypto wallet account anywhere in the world.
Marketing Design

Payvista Branding

In today's fast-paced digital landscape, consumers and businesses alike crave seamless, efficient, and secure transactions. Payvista emerges as a beacon, reshaping the financial landscape by tackling challenges by introducing a game-changing approach that combines speed, reliability, and security. Welcome to the Revolution.
Branding

Yellow Card Rebrand

The largest and first licensed Stablecoin on/off ramp in Africa. They provide secure and cost-effective methods to buy and sell USDT, USDC, and PYUSD via your local currency directly, and through their Payments API. The concept of this rebrand is to position Yellow Card as a partner in its customer’s journey to meeting their financial goals and to humanise the brand.
Branding

Yellow Card Marketing Designs

The largest and first licensed Stablecoin on/off ramp in Africa. They provide secure and cost-effective methods to buy and sell USDT, USDC, and PYUSD via your local currency directly, and through their Payments API.
Marketing Design

Yellow Card Twice As Nice Campaign

To start the year with excitement and optimism around the opportunities in crypto and demonstrate how Yellow Card supports customers’ money moves in 2024. Yellow Card will randomly select one customer from each country who traded a minimum cumulative $50 during the week and will match/double the amount traded.
Marketing Design

Nudu illustrations

Web and mobile illustrations for a noodle eatery.
Illustration

Tidax illustrations

Web and mobile illustrations for a Fintech company.
Illustration

Illustrations for daba

Web illustrations for a investment company.
Illustration

Character Illustrations for Noji

Creative lead and Illustrator for the Project. Noji aims at playing a significant role in bridging the Web3 knowledge gap that exists in the African ecosystem. Noji’s vision is to promote inclusion and representation for People of Color in the Web3 space while showcasing the beauty of Africa to the world.
Illustration

Warrior Illustration

This piece captures resilience and natural beauty. Combining a powerful warrior pose and blooming flowers, this piece exudes grace and inner fortitude.
Illustration

Elevate Illustration

in this piece you can feel the how empowering a dark-skinned woman defies gravity and effortlessly levitates and her hair flowing freely around her. This scene captures renewed freedom and optimism, encouraging its viewers to embrace their inner strength and soar to new heights with a smile.
Illustration

Equipoise Illustration

Exploring a character design in my art style. Awareness is the central point of a balanced system. It represents zero, infinity, and now. As the balance point between the physical and mental it is the only thing that is changeless.
Illustration

Ari Branding

Hi, I am Farida Alasah. Everyone calls me Ari. I’m a Graphic designer and Art director who creates sophisticated, visually appealing and effective visual solutions. Being born and majorly raised in Nigeria has greatly influenced my design style and approach. My heritage has greatly influenced my personal branding from the patterns to typography and also colour palette. The approach for my brand identity design is warm, creative, professional and proudly African.
Branding

Digital Painting

Exploring Alcohol ink art style.
Art
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I have worked on/worked with
Yellow Card
Daba
Raven Live
Circle
tbd
Paypal USD
Stellar
Tether
Spenn
Stitch
Yellow Card
Daba
Raven Live
Circle
tbd
Paypal USD
Stellar
Tether
Spenn
Stitch
Excited to design something extraordinary together?
Contact me
Or click to copy my email: [email protected]