Farida Alasah
Performance Marketing Designer
Growth Creative
Brand Systems
Hi, I’m Farida, but everyone calls me Ari. I’m a Senior Marketing Designer working at the intersection of brand, performance, and systems. I care about clarity, craft, and creative that actually moves the needle.
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Raven Live Marketing Brand Refresh

Raven Live is a live-streaming platform built to help creators earn money through online streaming. Growth relied heavily on paid acquisition, but the brand wasn’t supporting performance.
Marketing Design
Branding

Rebrand with Yellow Card

As of January 2025, Yellow Card gradually shifted focus from a primarily B2C product to a B2B offering, targeting businesses, partners, and enterprise users. With final access ending on January 1, 2026, Yellow Card has discontinued its retail (B2C) services to focus exclusively on its business-to-business (B2B) operations
Branding
Marketing Design

Marketing Refresh with Yellow Card

The largest and first licensed Stablecoin on/off ramp in Africa. They provide secure and cost-effective methods to buy and sell USDT, USDC, and PYUSD via your local currency directly, and through their Payments API.
Branding
Marketing Design

Revolut - ATM Card Animation

This is an independent, non-commercial exploration and is not affiliated with or endorsed by Revolut. Revolut redefines financial accessibility by offering a card that is not just a payment tool but an extension of a fluid, borderless digital experience. Inspired by the brand’s core principles—simplicity, innovation, and transparency—this project is a personal exploration of the endless possibilities unlocked with Revolut. Through dynamic compositions, rhythmic repetitions, and fluid transitions, I sought to capture the elegance and versatility of the card. Premium materials, vibrant gradients, and seamless motion bring to life the effortless control that Revolut provides. This is more than a card—it’s a statement of modern finance, reimagined.
No items found.

Payvista Branding

In today's fast-paced digital landscape, consumers and businesses alike crave seamless, efficient, and secure transactions. Payvista emerges as a beacon, reshaping the financial landscape by tackling challenges by introducing a game-changing approach that combines speed, reliability, and security. Welcome to the Revolution.
Branding

Nudu illustrations

Web and mobile illustrations for a noodle eatery.
Illustration

Tidax illustrations

Web and mobile illustrations for a Fintech company.
Illustration

Illustrations for daba

Web illustrations for a investment company.
Illustration

Character Illustrations for Noji

Creative lead and Illustrator for the Project. Noji aims at playing a significant role in bridging the Web3 knowledge gap that exists in the African ecosystem. Noji’s vision is to promote inclusion and representation for People of Color in the Web3 space while showcasing the beauty of Africa to the world.
Illustration

Warrior Illustration

This piece captures resilience and natural beauty. Combining a powerful warrior pose and blooming flowers, this piece exudes grace and inner fortitude.
Illustration

Elevate Illustration

In this piece you can feel the how empowering a dark-skinned woman defies gravity and effortlessly levitates and her hair flowing freely around her. This scene captures renewed freedom and optimism, encouraging its viewers to embrace their inner strength and soar to new heights with a smile.
Illustration

Equipoise Illustration

Exploring a character design in my art style. Awareness is the central point of a balanced system. It represents zero, infinity, and now. As the balance point between the physical and mental it is the only thing that is changeless.
Illustration

Ari Branding

Hi, I am Farida Alasah. Everyone calls me Ari. I’m a Graphic designer and Art director who creates sophisticated, visually appealing and effective visual solutions. Being born and majorly raised in Nigeria has greatly influenced my design style and approach. My heritage has greatly influenced my personal branding from the patterns to typography and also colour palette. The approach for my brand identity design is warm, creative, professional and proudly African.
Branding

Digital Painting

Exploring Alcohol ink art style.
Art
No items found for that search. Want to change that? Contact me :)
I have worked on/worked with
Yellow Card
Daba
Raven Live
Circle
tbd
Paypal USD
Stellar
Tether
Spenn
Stitch
Yellow Card
Daba
Raven Live
Circle
tbd
Paypal USD
Stellar
Tether
Spenn
Stitch
Excited to design something extraordinary together?
Contact me
Or click to copy my email: arialasahh@gmail.com
arialasahh@gmail.com