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Overview
Understanding the problem
Audience
The Real Challenge
Old Visual Direction
Yellow Card pivoted toward a B2B offering, entering a more competitive and crowded space. The challenge shifted from being present to being seen and understood.
Design Direction
The direction focused on clarity, consistency, and creator-first energy.
Services
Tools
Year
Raven Live Marketing Brand Refresh
Understanding the problem
Audience
The Real Challenge
Old Visual Direction
Yellow Card pivoted toward a B2B offering, entering a more competitive and crowded space. The challenge shifted from being present to being seen and understood.
Design Direction
The direction focused on clarity, consistency, and creator-first energy.
Services
Tools
Year
Raven Live Marketing Brand Refresh
Services
Tools
Year
New visual Direction
After rolling out the new brand system and refreshed ad creatives, campaigns showed strong positive performance signals over the first year.
Social Media Designs
Designed over 100+ social media designs ranging from campaign designs, social engagement post designs to announcement posts.
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Paid ads
Raven Live is a full entertainment and financial technology solution, that helps creators monetize virtual and live events, connecting with amazing people helping you earning real money directly to your bank or crypto wallet account anywhere in the world.
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Focus Area: Paid Ads
Paid ads were the primary execution layer.
What I Learned
This project reinforced the impact of building systems that allow marketing to move faster without losing clarity.
New visual Direction
After rolling out the new brand system and refreshed ad creatives, campaigns showed strong positive performance signals over the first year.
Social Media Designs
Designed over 100+ social media designs ranging from campaign designs, social engagement post designs to announcement posts.
Paid ads
Raven Live is a full entertainment and financial technology solution, that helps creators monetize virtual and live events, connecting with amazing people helping you earning real money directly to your bank or crypto wallet account anywhere in the world.
Focus Area: Paid Ads
Paid ads were the primary execution layer.
What I Learned
This project reinforced the impact of building systems that allow marketing to move faster without losing clarity.
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