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Overview
Services
Tools
Year
Yellow Card Twice As Nice Campaign
Services
Tools
Year
Twice as Nice campaign direction
To start the year with excitement and optimism around the opportunities in crypto and demonstrate how Yellow Card supports customers’ money moves in 2024. Yellow Card will randomly select one customer from each country who traded a minimum cumulative $50 during the week and will match/double the amount traded.
Summary
As 2024 approaches, there is both optimism in the African crypto space driven by increasing coin prices and continued usage of stablecoins, and concern about the global stability of the industry. The "Twice as Nice" lock-up is made up of two main elements, the outlined text in bold that points out the campaign's message, which is that there is a chance to double profits from trading on the Yellow Card app and elements of the illustration for example the letter "W" in "TWICE" was represented by an illustration of a line graph with a green arrow as seen in trading which represents growth.
Social Media
Designed social media posts for teasers, announcements, reminders and winners announcement post
Email header
Designed email header designs for teasers, announcements, reminders and winners announcement post
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Twice as Nice campaign direction
To start the year with excitement and optimism around the opportunities in crypto and demonstrate how Yellow Card supports customers’ money moves in 2024. Yellow Card will randomly select one customer from each country who traded a minimum cumulative $50 during the week and will match/double the amount traded.
Summary
As 2024 approaches, there is both optimism in the African crypto space driven by increasing coin prices and continued usage of stablecoins, and concern about the global stability of the industry. The "Twice as Nice" lock-up is made up of two main elements, the outlined text in bold that points out the campaign's message, which is that there is a chance to double profits from trading on the Yellow Card app and elements of the illustration for example the letter "W" in "TWICE" was represented by an illustration of a line graph with a green arrow as seen in trading which represents growth.
Social Media
Designed social media posts for teasers, announcements, reminders and winners announcement post
Email header
Designed email header designs for teasers, announcements, reminders and winners announcement post
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